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The programmatic witch hunt is confusing transparency with business

There's no denying that digital transparency is an important issue in our increasingly fake world. However, when it comes to programmatic, many critics seem to be confusing transparency with good business sense, writes Bold Media's Toby Hemming ...
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Agencies as experience creators: why Marina Bay Sands hired Imagination to create its famous light show

Two of the best-known landmarks in Asia Pacific have roped in Imagination, an agency, to create a light show; an unusual but increasingly common brief as brands look to create experiences for customers ...
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/ / Media

Geronimo leaps to Tapit Media’s rescue; snaps up NFC firm

Nearly two years after launching in Australia mobile CX company Geronimo, led by Amobee's former MD Matt Hunt, has acquired Tapit Media; a global tech platform enabling Near Field Communications (NFC) for marketing ...
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/ / Media

Online Privacy: What’s Changing, & Why You Need To Know About It

With the EU poised to introduce new far-reaching privacy laws, Blis group head Tom Gregory (pictured below) explores the knock-on effect this will have for advertisers and consumers, and how Aussie marketers can benefit from learning about the changes ahead of the curve. Whilst it has not necessarily been headline news in Australia, in Europe […] ...
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/ / Thought Leadership

‘Premium’ has become one of the most overused words in the industry

The word premium has become one of the most overused and misunderstood terms in the industry and is causing a one-size-fits-all strategy to media spend, argues Inskin Media's Angeline Lodhia ...
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/ / Thought Leadership
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